A new juice and smoothie bar opening up in Newcastle upon Tyne in early 2015.
The BriefWhen this particular came to us, they asked us to design them more than a logo. They wanted a brand. Something they could imprint on not just their sign, but their environmentally friendly cups, their napkins, and also their staff uniforms. They wanted it to be bright, engaging, and also something that was instantly recognisable.
After starting on the project, we decided to try and include a piece of fruit as the logos centre piece. This would add brightness to the branding, and instantly give customers an understanding of what the company did, without having to read anything. The hipster feel has given them a modern vs vintage twist, which fits in well their target market preferences as well. If you're interested in juice bar logo design, please don't wait to get in touch on [email protected]